Everest

Marketing Wisdom to Support the Climb

 

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What Am I Up To? Helping Companies Grow!

Updated: Jan 28



In the last couple of years, I had the privilege of working with PLNAR as both CMO and VP of Customer Success. PLNAR is a really cool augmented reality (AR) mobile tech company that helps homeowners generate 3D models of interior rooms from smartphone images. This app became especially critical during Covid as it helped both insurers and contractors continue to service their customers without onsite visits.

  • I helped get the company on the right path for product market fit and built out their first customer success function.

  • Andy Greff and the team are on track for big things. PLNAR closed $3.5M in series A funding in December 2019.


Returning to Full Court Marketing


I am thrilled to announce I moved back into my services company, Full Court Marketing (FCM).



  • FCM just wrapped up a successful venture with Jay Hallberg, GM at Shasta Ventures, on a seed-stage computer vision AI company called Hasty We leveraged recent funding to officially launch the Berlin-based company. I guided an international launch team to develop and deliver positioning, messaging, value props, brand strategy, a complete website refresh, and 30-60-90 day marketing plan with programs. Read more about Hasty in this recent VentureBeat article on their launch. I loved working with Hasty and see a bright future ahead for the team.



  • FCM also completed work with an exciting Austin-based company, Dash Wagon. I handled the creation of new positioning, messaging, and brand development for the company. They invented a groundbreaking solution that turns rear-facing infant car seats into mobile transportation and fitness systems for families on the go.


These recent experiences inspired me to bring other companies what they need to keep growing. So keep your eyes peeled: I’m getting ready to launch a new “Everest” marketing package. The new package will help early-stage companies like Hasty and Dash Wagon position their company and their product, determine what story to tell and understand how -- and when -- to tell it. I lay out the strategy for creating every critical piece of the puzzle and get the entire package ready to share with the world.


It’s all about determining positioning and creating a narrative that stands out -- and then amplifying that narrative across all deliverables, from pitch decks to websites, programs, and PR. After all, you can’t find a market fit without effective marketing – and not just any marketing will do.

One of the significant (and enjoyable) advantages of being back home with FCM is assembling an outstanding team of outsourced contractors. I love working with people who understand how to get things done for growing companies and do it well! Thank you to Rebecca Beegle and Brian McDonaugh – together, we make an unstoppable team.



Mentoring More Entrepreneurs


I’m so happy to be back mentoring entrepreneurs at Techstars and Capital Factory.


Thanks to Amos and Josh for the opportunity to work with so many terrific entrepreneurs! Recent companies I’ve mentored:


Techstars '21 - Alexander at Ballbox, Chris at Enlight, Gigi at Fetefully, Spencer at hampr, Alex at Talk Howdy, Steve at Kousso, Bill at Livo, Alejo at Mowies, Claire at Nutritional Freedom, Amanda at Social Mama


Capital Factory: Airion at Vessel, Hakeem at CustomerX.i


I hope they learn as much from me as I do from them!



Wishing Everyone a Peaceful, Productive Year


Thanks again to everyone who checked in on me and asked what I’ve been up to. Above all else, I’m so grateful for your support. Here’s to us all having a productive, fruitful, peaceful, and blessed 2021. Have questions for me? Interested in my new Everest package? Message or email me. I’d love to hear from you!


In the meantime, I’ll leave you with this sentiment: “Get ready for marketing that accelerates the climb. Get ready for the return of the Yeti!"


      I  marketing for early stage companies

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