trategic Senior Tech Marketing Executive with 20+ years of experience; scale and growth expert and inspirational leader whose strategy and execution have taken 11 early-stage companies through rounds of successful funding - including two IPOs and three acquisition exits. Part of scaling an early stage venture from $0-$100 million in three years. ROI-maximizing visionary who aligns strategies to goals to secure critical funding.
Increased Demand Generation 300% through Marketing Automation, Strategy, & Nurturing
Leveraged Thought Leadership to Gain Tier-1 Press Coverage in Fortune & Fast Company
Helped Secure Over $15M in Venture Capital for Various Early-Stage Tech Companies
Assoc. Liberal Arts Degree - Brookhaven College; work towards Bachelors in Psychology - Elmhurst College & Concordia University
Pursuing Masters of Counseling/Psychology Degree - Concordia
MARKETING STRATEGY & EXECUTION
Market Priorities & Strategy
Category Design & Positioning
Goals/Metrics Development & Alignment
Brand Development & Messaging
Launch Strategy & Execution
Demand Gen Engine Development
Campaign Development & Execution
B2B Social Media
Marketing Ops & Tech
FULL COURT MARKETING
Sep. 2015 – Present
WISEGATE (ACQUIRED BY 451 RESEARCH)
VP of Marketing
Sep. 2013 – Sep. 2015
VIRTUAL BRIDGES (ACQUIRED BY NIMBOXX)
VP of Marketing & Channel Enablement
Aug. 2010 – Sept. 2013
Feb. 2008 – Aug. 2010
HYPER9 (ACQUIRED BY SOLARWINDS)
VP of Marketing
FULL COURT MARKETING – Georgetown, TX
Seed to c-stage marketing for technology companies.
September 2015 – Present
VIRTUAL CHIEF MARKETING OFFICER & FOUNDER
Acting as a remote CMO-VP Marketing for SaaS-based seed to c-stage tech companies, I aligned all strategies to growth stages and goals to scale teams, hit revenue targets, and meet milestones to secure the next level of funding. // Analyzed early-stage product market fits and proof points to identify customer analytics and drive revenue. // Tested multiple marketing channels to maximize ROI and build a laser-focused marketing strategy. // Leveraged optimized messaging across digital, social, and offline channels to maximize customer engagement. // Integrated myself into client product team early to learn pain points and influence the product roadmap. // Influenced strategic thought leadership across business goal-aligned campaigns through marketing strategy, key messaging, and channels. // Ensured the full execution of all marketing strategies through continuous measurement, testing, management, and re-optimization to enhance market positioning.
Defining Marketing Strategy & Direction: Defined and drove marketing strategy, direction, and communications for GoFormz, a mobile forms app and platform focused on increasing the efficiency of field services workers, by conducting a market and competitor analysis, identifying the key value props, and crafting a unique brand story to optimize the go-to-market messaging and positioning.
Integrating Customer Research & Data Insight: Pinpointed the key target audience, demographics, and customer pain points to influence the product roadmap and determine market interest for Swivel by launching four early-stage, micro value-hacking social media campaigns focused on honing our strategic messaging, re-optimizing the product, and scaling as quickly as possible.
Optimizing Brand Awareness & Positioning: Optimized the market positioning of TetraScience as a key tool for R&D teams to improve productivity, compliance, and consistency by analyzing real-world lab equipment functions, collecting data, and crafting a targeted, high-touch messaging strategy and integrating it throughout all levels of branding to drive sales and engagement.
Inspirational Thought Leadership & Team Building: Created an inclusive, dynamic work culture while leading a community of recruiters, veterans, and military veterans while advising GuideOn, a veteran-to-civilian resume translation platform, to launch the Line 1 movement, which resulted in 3,000 members in three months, high ROI on a $15K Facebook ad spend, and the securing of $1M in funding.
Data-Based & Market Product Roadmap Influence: Analyzed customer preference indicators to discover pain points and fully integrated myself into the product team to influence the development of products based on market preferences, prove validation, and drive early-stage revenue growth.
WISEGATE (ACQUIRED BY 451 RESEACH) – Austin, TX
Wisegate is a SaaS-based social research community for IT leaders providing access to practical know-how and unbiased feedback.
September 2013 – September 2015
VP OF MARKETING
Leading all areas of market strategy, positioning, messaging, and execution for Wisegate, a social research community for IT leaders, I orchestrated complex campaigns, automation solutions, and non-traditional PR to deliver $4M in venture capital and achieve full-scale market validation. // Leveraged innovative and influential thought leadership to develop air and ground war campaigns. // Aligned strategy and campaigns to business goals to drive demand. // Secured major coverage from leading national business publications to build awareness and generate demand.
Increased Demand Generation by 300% through Content Marketing: Increased demand generation by 300% by implementing marketing automation solutions, inbound marketing strategy, and lead nurturing campaigns that were instrumental in securing $4M in venture capital and scaling sales.
Leveraged Thought Leadership to Gain Coverage in 40 Articles a Month: Leveraged innovative thought leadership in developing air and ground war campaigns incorporating content marketing, SEM, social media, events, drip email marketing, product marketing, brand development and PR to secure 40 articles on average each month, including Tier-1 features in Fortune and Fast Company.
VIRTUAL BRIDGES (ACQUIRED BY NIMBOXX) – Austin, TX
Virtual Bridges provides on-premise and SaaS enterprise-class desktop virtualization for private, public, and hybrid cloud environments.
August 2010 – September 2013
VP OF MARKETING & CHANNEL ENABLEMENT
Responsible for driving the marketing strategy, objectives, and plans while aligning them to company goals, I created purpose-driven campaigns that raised product visibility and elevated Virtual Bridges’s positioning in the industry. // Managed corporate, product, and partner marketing; sales enablement; communications; analyst relations; branding; demand generation; social media; and channel management. // Built the inside sales team while attracting and developing top talent, boosting demand generation by 400%. // Increased marketing team performance through inspirational leadership and culture-building motivation. // Developed the partner program and portal with 60 worldwide partners including IBM, CompuCom, and Avnet.
Cross-Functional Collaboration & PR: Built awareness of the Virtual Bridges-powered IBM Virtual Desktop solution by collaborating with the IBM marketing team on campaigns to build awareness through online, radio and print advertising and develop differentiated positioning and messaging.
HYPER9 (ACQUIRED BY SOLARWINDS) -- Austin, TX
Hyper9 is a SaaS-based virtualization management company that provides predictive support, capacity planning, and alerts.
February 2008 – August 2010
VP OF MARKETING
Working collaboratively with the product team to oversee product marketing, product positioning, and competitive analysis. Accelerated sales opportunities through strategic marketing and planning focused on optimizing e-commerce capabilities and enhancing community interaction. // Led all areas of marketing strategy, communication, messaging, branding, product marketing, demand gen, social media, and public and analyst relations. // Aligned sales funnel strategy, tracking model, and programs with product pain points to drive trial downloads and conversions. // Grew community participation and interaction by spearheading community infrastructure and programs. // Worked closely in tandem with the executive and product management team to oversee and direct product marketing, product positioning, and competitive analysis.
Directing Product Marketing & Positioning: Enhanced sales growth and expedited market validation by collaborating with the executive and product teams on product marketing, product positioning, and competitive analysis to re-optimize and align development with market preferences.